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Whoever said, "Don't sweat the small stuff" had itall wrong in terms of marketing your business. In fact, fromrenting direct-mail lists and buying radio time to getting the bestresults from shows and events, the little things you don't knowcan hurt you. Take the following quick quiz to test your marketingknow-how, then follow the expert tips. You just might be able togive your company the edge it needs.
1. You've received proposals from two competing radiostations with similar audiences and advertising rates. Which shouldyou choose?
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