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It Figures 12/02

The latest stats on companies' e-mail response times, how the Web influences business decision-makers, and more

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This story appears in the December 2002 issue of Entrepreneur. Subscribe »
31%
of full-time employees don't work 9 to5.
SOURCE: Jupiter MediaMetrix

1/3
of companies take three or more days to respondto e-mail.
SOURCE: Jupiter MediaMetrix

Just
15%
of U.S. households with incomes over $100,000are not online.
SOURCE:Leichtman

70%
of U.S. households with incomes under $35,000are not online.
SOURCE:Leichtman

The click-through rate for B2B generale-mail marketing is
25%.
SOURCE:Harte-Hanks

50%
of business decision-makers say the Web hasinfluenced them to make a purchase or obtain a service.
SOURCE: ForresterResearch

20%
of people say the Internet is the "mostessential" medium in their lives.
SOURCE: Arbitron/Edison MediaResearch

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