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Keep in Touch

Be sure to reconnect with your key clients.

By Nancy Michaels • Jan 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

Q: Our company has grown inthe past few years. In the beginning, it was easy to stay in touchwith customers and their needs, but that's no longer the case.How can we reconnect with them?

A: Congratulations-managedgrowth is something most of us in business strive to obtain. Toincrease communication with clients, survey them on what they likeabout you and where they see room for improvement. SusanLaPlante-Dube of Precision Marketing Group LLC in Upton,Massachusetts, works with companies wanting to learn thisinformation from customers so they can provide better service. Byusing an outside source to survey clients, you get information onwhat their needs really are and how better to address them.They're also more likely to tell someone external to theorganization.

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