Kid Stuff

Appeal to the kids and you might catch the parents.

Many companies have found that if they package a widget thatappeals to children along with their products, the parents willfollow. Fast-food franchises learned this trick a long time ago.Their smartest marketing play, next to "extra value" mealcombinations, has been the invention of the "kid's funpack" meal. Each month, an inexpensive new plastic widget isbundled with a child-sized burger-and-fries combination to drawkids and (drag) parents in for a meal. If you're the parent ofa 4- to 7-year-old, you know it works. To get in on the actionwithout shelling out a lot of cash for widgets, partner with achildren's business or toy manufacturer that can provide youwith goodies.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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