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Lights, Camera . . . Ad!

This entrepreneur hits it big with a small-screen franchise.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Meet Alan Baker, who has the distinction of beingTVAmerica's first franchisee. "I just think being thefirst of anything has a certain connotation that lends itself togood things," he says.

Baker, 41, first heard of the TV-listing publisher about fouryears ago, when a friend approached him about selling ads for thecompany. Even though Baker had started a promotional advertisingcompany, Creative Marketing Concepts, just a few months before, heseized the chance to work with TVAmerica. He still balances bothtoday.

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