For Subscribers

Little Women

In industries dominated by giants, small companies must break the rules to survive.

By Aliza P. Sherman • Apr 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

How does a woman with the vision to create pure skin-careproducts go up against the multimillion-dollar companies dominatingthe cosmetics industry? Very carefully.

Barbara Close, 40, the founder and CEO of Naturopathica HolisticHealth Ltd., had been a massage therapist for years when she openeda holistic skin care spa in the Hamptons, New York, in 1995. Thespa's initial product, an "herbal remedy chest,"contained a selection of natural remedies.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.


If You're Not Using This Type of Content in Your Marketing, You're Missing Out

User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.

Growing a Business

6 Ways to Continually Grow Your Business Without Going Insane

This guide will help you create a successful, sustainable business that will provide long-term growth and profitability. Discover how you can take your business to the next level by reading on.


20 Ways to Achieve Street Smart Wisdom for Leaders and Entrepreneurs

Leaders need to be street-smart to stay ahead of the curve, make educated decisions and continue to be successful.