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Magic Markets

The experts use marketing mojo on our tech makeover winner.

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Since winning interland and Entrepreneur's websitemakeover contest, Deborah Nail of Pursesnickety!has been up to her handbags in improved technology. In a breakbetween fashion and accessories trade shows, Nail had a moment todiscuss the new marketing initiatives implemented by Pursesnickety!and website services company Interland.

Knowledge is power. That saying holds especially true when itcomes to a business website. To that end, Nail has been receivingweb trend reports from Interland on the traffic that comes to hersite. The reports tell her how many hits the site receives, whenusers visit and how long users stay on the site. "We areclearly getting more visitors and sales," says Nail, 41.

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