The experts use marketing mojo on our tech makeover winner.
Since winning interland and Entrepreneur's websitemakeover contest, Deborah Nail of Pursesnickety!has been up to her handbags in improved technology. In a breakbetween fashion and accessories trade shows, Nail had a moment todiscuss the new marketing initiatives implemented by Pursesnickety!and website services company Interland.
Knowledge is power. That saying holds especially true when itcomes to a business website. To that end, Nail has been receivingweb trend reports from Interland on the traffic that comes to hersite. The reports tell her how many hits the site receives, whenusers visit and how long users stay on the site. "We areclearly getting more visitors and sales," says Nail, 41.
Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.
Entrepreneur Editors' Picks
How an Encounter With the 'Armpit of Destiny' Helped the Founder of Grubhub Take His Business From His Apartment to a $2 Billion IPO
You Can Train Your Brain to React to Stressful Situations Better. Here's the 3-Step Process.
A Disastrous Valentine's Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.
What Is Your Dream Job? Ask Yourself These 4 Questions to Find Out.
This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.
No One Would Rent Me a Café in Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have 3 Coffee Shops.