Market Your Toll-Free Number

You can start by placing it prominently on your Web site.

You spend a lot of time and effort designing your Web site,honing and refining it so that customers will easily find it anduse it. Now go a step further and make it easy for them to reachyou by phone. Does your company have a toll-free number? All the800 and 888 numbers are taken. The 877 series is nearly gone andundoubtedly will give way to yet another series.

From a marketing standpoint, regardless of the designatedtoll-free exchange, you can't afford not to have a toll-freephone number posted on your Web site. The cost of incoming callshas never been lower--in fact, in most locations it costs less than15 cents per minute (and in some cases, even far below that). Thus,even an extended call on the order of six minutes still costs lessthan a dollar.

Excerpted from 101 Internet Marketing Tips For YourBusiness

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Money & Finance

Revenue vs. Profit: What's the Difference?

The difference between revenue and profit is vital to understand in order to run a healthy business. Read on to learn all about these basic economic concepts.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

A Mississippi News Anchor Is Under Fire for Quoting Snoop Dogg

WLBT's Barbara Bassett used the rapper's "fo shizzle" phrase during a live broadcast, causing the station to let her go.

Money & Finance

What Is Market Cap? Here's a Comprehensive Explanation.

Read on to learn how to calculate market cap, explore the different categories and understand how it influences investment analysis.

Career

Thinking of a Career Change? Here Are 4 Steps You Can Take To Get There.

Author Joanne Lipman on what experience and science tell us about successful job pivots.