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Marketing Buzz 04/04

Sponsored weddings and boosting customer interaction

learn more about Gwen Moran

By Gwen Moran • Apr 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

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With the average wedding costing $22,360, Tom Anderson, founderof and author of the forthcomingbook Sponsored Weddings, says sponsored weddings arecatching on. Anderson, who rounded up nearly $35,000 insponsorships for his own nuptials, says more couples are willing toexchange a bit of promotion along with their vows, for free ordiscounted goods and services. Says Anderson, "We provided asponsor list, tasteful signage and a verbal thank you at thereception, and a newspaper ad thanking sponsors."

Virtually any business can benefit by providing goods andservices partygoers need, says Anderson. And the sponsorshipconcept works for other large events, like retirement parties. Lookfor hosts who aren't afraid to save a tidy sum on their eventby spreading the sponsor's word to a happily captiveaudience.

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