Marketing Buzz 05/02

A market you may be ignoring and the popularity of nostalgic advertising

By Nichole L. Torres • May 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

New Alternative

Are you missing out on a potentially lucrative market rightunder your nose? Maybe you should focus on gay and lesbianconsumers, many of whom have high discretionary incomes.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

Digestible insight on how to be a better entrepreneur and leader
Lessons for starting and growing a business from our expert network of CEOs and founders
Meaningful content to help you make sharper decisions
Business and life hacks to help you stay ahead of the curve

Learn More Log In

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry

The Complete Guide to Effectively Using AI Writing Tools in Content Marketing

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

The Basics of Making Money in Franchising

Most Popular

See all

Innovation

The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

By Kim Lachance Shandrow

Business News

'Our Kids Aren't Even Safe To Order Food': Mother Outraged After DoorDash Employee Uses App to Flirt With Teen Daughter

One mom is going viral on TikTok after catching a DoorDash employee attempting to flirt with her 15-year-old daughter through the messaging service provided through the platform.

By Emily Rella