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Marketing Buzz 05/04

New market sectors, renting marketing pros and more

learn more about Gwen Moran

By Gwen Moran • May 5, 2006 Originally published May 5, 2004

Opinions expressed by Entrepreneur contributors are their own.

Open Season

We've all heard about metrosexuals-fashion-forward guys whoget more facials than their female counterparts. Smart marketersshould pay attention to other new market sectors as well, says AnnFishman, president of Generational Targeted Marketing Corp. in New Orleans.Some groups to consider:

  • UrbanRitualists:
  • These Gen Xers enjoy life to the maxand pay big bucks for higher-quality clothing, furniture and othercreature comforts.

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