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Marketing Buzz 07/03

Using music to enhance sales; public speaking is an expensive way to advertise your business

This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Mood Music
We all know that music affects our mood, but can you use music toenhance sales?

  • Slow-tempo music encourages consumersto linger. So slow music is a great strategy for a giftshop or an apparel retailer, where the longer shoppers are in thestore, the more they buy.
  • Fast music speeds your customersup. If you operate any type of fast-food restaurant, forexample, you can actually encourage turnover with the pace of yourmusic. So pump up the volume!

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