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Marketing Buzz 07/03 Using music to enhance sales; public speaking is an expensive way to advertise your business

By Elizabeth Goodgold

Opinions expressed by Entrepreneur contributors are their own.

Mood Music
We all know that music affects our mood, but can you use music toenhance sales?

  • Slow-tempo music encourages consumersto linger. So slow music is a great strategy for a giftshop or an apparel retailer, where the longer shoppers are in thestore, the more they buy.
  • Fast music speeds your customersup. If you operate any type of fast-food restaurant, forexample, you can actually encourage turnover with the pace of yourmusic. So pump up the volume!

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