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Spam Slam
This holiday season, e-mail marketers should take their list andcheck it twice. Starting January 1, 2004, California has bannedunsolicited commercial e-mail messages sent from the state or toany of its residents. As the country's most aggressiveanti-spam measure, the law allows state residents to sue spammersfor $1,000 per violation, up to $1 million.
"We now have a state law that makes compliancedifficult," says J. Trevor Hughes, executive director of theNetworkAdvertising Initiative, a trade group of e-mail marketingproviders and tech companies. Hughes says 35 states have anti-spamlegislations, most addressing phony return addresses and deceptivesubject lines.
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