Mix Up Your Marketing
Smart marketers mix media instead of targeting a single marketing venue.
If you communicate using a variety of media (print, broadcast,outdoor, transit), you reach more people and have more chances toreinforce your marketing message. If a consumer hears your ad onthe radio, then sees a billboard with your ad, it strengthens yourmessage and increases brand awareness. Examine available media,then develop environments for the lowest cost.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness