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Five ways to save money on mailings

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

1. Check your list. Goodlists have a return rate of 5 to 7 percent.

2. Take advantage ofdiscounts. Significant postage discounts may apply ifyou add bar codes and standardize addresses. Ask your post office,or try software packages such as Mailers + 4 Pro from Melissa Data Corp..

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