Sell Buzz 05/05 Measuring marketing success, smart giveaways and more

By Gwen Moran • May 1, 2005

Opinions expressed by Entrepreneur contributors are their own.

Give Yourself Away

Visit MicroTekComputer Labs, a computer classroom and training-facilityrental company based in Oakbrook Terrace, Illinois, and you'llfind cookies. Not those pieces of computer code--real,freshly-baked chocolate chip cookies, which are the company'ssignature giveaway.

"They symbolize how MicroTek strives to be the crossroadbetween technology and hospitality," says Don Slivensky, 46,president. "Students and instructors interact best in acomfortable environment. That's why we like to have the aromaof cookies wafting through the halls."

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