Service With a Smile?
Customers will notice if your service efforts are transparent.
Kmart used to attach stickers to its cash registers with lettersTYFSAK. This was to remind the cashiers to say to customers,"Thank you for shopping at Kmart." There's nothingwrong with the sentiment, but why have the sticker in clear view ofthe customer? It takes away the genuineness of the words. How manytimes have you seen an Employee of the Month plaque that dates backmore than six months? It certainly sends a message about customerservice, but probably not the one the business intends.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
