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Spread the Word

When news happens to your business, make sure you tell the media.

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When your business makes bona fide news--has a grand opening,conducts a special community event, passes a milestone anniversary,makes an important new hire, moves to larger offices or gains animportant new contract--you need to let the media know. Ifyou've really got some news, you're what the media existsfor.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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