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Tech Buzz 07/02 Get a gold seal of approval for your e-mail marketing messages; the skinny on the recently formed Organization for Internet Safety
By Amanda C. Kooser •
Opinions expressed by Entrepreneur contributors are their own.
Who Do You Trust?
There are good ways to serve up spam, and then there are badways. Leading privacy organization TRUSTe (you see their privacyseals on Web sites everywhere) and consulting company ePrivacyGroup have rolled out the Trusted Sender Program to help Internetusers tell the difference. Entrepreneurs using e-mail marketingwill want to take heed.
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