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The Fast Lane

A new concept in retail is popping up all over.

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

Don't wait too long to visit one of Russell 'sstores. It probably won't be around for long. Miller, 36, isthe founder of Vacant, a leader of the "here today, gonetomorrow" pop-up craze. His 4-year-old, four-personcompany opens "guerrilla stores" in cities around theworld for anywhere from two weeks to a month or so, hawkinghard-to-find items ranging from apparel to action figures.

"We search all over the for the unusual to bring toour stores," explains Miller, whose has grown 60percent during the past year. "We work with emerging brands aswell as big manufacturers, but we help them come up with uniquestuff. And we don't tell people until a few days before weopen."

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