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The ROI Treatment

Get better results by creating an ROI model.

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This story appears in the November 2003 issue of Entrepreneur. Subscribe »

Do you market your business on the Net? Stop! Before you investmore time or money, develop an ROI model based on these five stepsto achieve greater success:

1. Research market demand. How do people search for yourbusiness online? Choose keywords that describe your products orservices. Then check the popularity of these keywords by usingOverture's Search Term Suggestion Toolor WordTracker. You'll see what related offers youcould sell and which words to use in your marketing copy to relateto your audience better.

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