Tourist Trade
Find out how to capture a customer base that's on the move.
Women who want to take a bit of Boston's beauty home withthem visit Mario Russo's salon to pick up nail polishes withnames like Boston Brahmin and Red Socks. Russo is also working withthe city's tourism department to provide gifts for those comingto town for next month's Democratic National Convention.
"Many people visit Boston for business and pleasure,"says the 44-year-old owner of Salon Mario Russo. "It only makes sense totry to attract them to the salon."
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