Tragic Taste
When does showing your company's support cross the "downright tacky" line?
By Michelle Prather •
Opinions expressed by Entrepreneur contributors are their own.
"The end of marketing as we know it." That's whatAtlanta-based Zyman Marketing Group dubbed its survey aboutshifting attitudes since the September terrorist attacks. It'sa fair description of the transformation businesses must make: AsAmericans strive to return to normal, your marketing tacticscan't.
"You can't separate the political climate from themarketing climate," says Dan Reid, president of the financialand professional services marketing group at international PR firmWeber Shandwick.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
