Who Are You? Create a strong brand identity to make sure everyone knows.
By Lin Grensing-Pophal •
Opinions expressed by Entrepreneur contributors are their own.
What do you think of when you think of Jaguar? Luxury? Style? Exclusivity? A strong brand identity?
The people at Jaguar and its advertising agency, Ogilvy & Mather Direct, hope you think of all these things. To help ensure that you do, they've recently developed a targeted, integrated marketing campaign for their first new sportscar in 20 years--the XK8. Every promotional piece, from the point of advertising through the point of sale, reinforces that message through a consistent look and feel and consistent language.
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