Why You Need Word-Of-Mouth
It pays when customers speak highly of your business.
People are much more likely to listen to the recommendation of afriend than to respond to a mass-market campaign. They tend totrust the opinions of their close friends and family. So viralmarketing may not reach as many potential customers as amass-market campaign, but the ones that it does reach are morelikely to become customers.
Excerpted from 101 Internet Marketing Tips For YourBusiness