Church's Chooses Multicultural Agency for Ads
Atlanta-Church's Chicken said it chose The Cartel Group of San Antonio as agency of record, in what is believed to be the first time a quick-service chain has picked a multicultural shop as its flagship agency.
"Our goal was to select an advertising agency to best serve the unique needs of our customers: Hispanics, African-Americans and Caucasians," chief marketing officer Melinda Ennis-Roughton said in a statement. Billings are estimated between $15 million and $20 million. The agency will handle creative duties, media planning and strategic planning.
The 1,500-unit Church's is a division of AFC Enterprises. -Nation's Restaurant News
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
