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Clothes-Minded

Fed up with traditional outfits, one mom takes baby clothes to a whole new level.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

What: A line of one-piecebaby clothing designed to look like multipiece outfits
Who: Jennifer Hughes of LiloebeLLC
Where: Traverse City,Michigan
When: Started in January2002

Jennifer Hughes and her friends always loved the look of thecute baby clothes they received at baby showers. But when it cametime to put the layers on-the shorts, the shirt and theovershirt-it hit home to Hughes, 36, how inconvenient the babyseparates were. "I had tons of these outfits that werecompletely impractical," she explains.

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