Dealing With the Press
Be sensitive to the time constraints affecting the media.
Broadcasters and newspaper reporters work on very tightschedules. Contact them two or three weeks before the event youwant publicized to allow time for a second contact before the eventitself. With the trade press, you need to think months ahead. Get acopy of their editorial calendar, which is normally prepared atleast a year in advance, before contacting them. Try to tie yourrelease or article in with the issue that relates best to yoursubject.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
