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Dealing With the Press

Be sensitive to the time constraints affecting the media.

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Broadcasters and newspaper reporters work on very tightschedules. Contact them two or three weeks before the event youwant publicized to allow time for a second contact before the eventitself. With the trade press, you need to think months ahead. Get acopy of their editorial calendar, which is normally prepared atleast a year in advance, before contacting them. Try to tie yourrelease or article in with the issue that relates best to yoursubject.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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