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Marketing Buzz 01/02

The info on infomercials, direct mail in times of bioterrorism

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Be the Next Ron Popeil

Who hasn't seen the late-night shows promising thinnerthighs or a better golf game-all for $19.95? Infomercials are abona fide marketing tool that can turn products into householdnames, but can entrepreneurs get in on the act?

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