Marketing Buzz 01/02
The info on infomercials, direct mail in times of bioterrorism
Opinions expressed by Entrepreneur contributors are their own.
Be the Next Ron Popeil
Who hasn't seen the late-night shows promising thinnerthighs or a better golf game-all for $19.95? Infomercials are abona fide marketing tool that can turn products into householdnames, but can entrepreneurs get in on the act?
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve