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Boost Your Search Engine Rankings, Part I

Does your site show up somewhere in the thousands in search engine results? Here's how to use metatags to fix the problem.

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By Joel Holland

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Unlike a storefront in New York City, your Web site can't rely on foot traffic to gain new customers. Cyber prospects can't exactly stroll by and happen upon your Web site--that is, of course, unless you're using search engines effectively.

While e-mail, direct contact, fliers and advertising might work on some levels, they can also be a drain on money, time and resources. Search engine listings are free and have the ability to deliver higher amounts of traffic than almost any other marketing method. Getting your site ranked high in the search results of the main engines such as Google and Yahoo! could quadruple your traffic flow immediately. The problem is competition from the other 3 billion Web sites indexed. For example, when a Google user does a search for "Web design," 3,030,000 results are returned. If a Web design company isn't listed within the first 50, there is no point in being listed at all.

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