Creating a Company Catch Phrase Follow these tips, and you'll never have problems with people forgetting your business's name.

Coming up with a catch phrase for your company is a crucial stepin the marketing battle, but it doesn't stop there. You mustmake sure your customers do more than remember your slogan-theyhave to associate it with your brand name, not yourcompetitor's. Follow these four tips to ensure a winningslogan:

  • Evoke your key benefit-establish that exclusive connection inyour customers' minds by focusing on what's unique aboutyour product or service
  • Test with prospects and customers-speak to potential customersas well as existing ones in order to appeal to those who neverconsidered your previous marketing messages very compelling
  • Include your company name-ensure that your customers not onlyremember the slogan, but who it's advertising as well
  • Stick with it-success requires committing to a slogan foryears, and incorporating it into all your marketing materials;consider trademarking it

    Excerpted from Entrepreneur magazine, July 2001

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One
Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Growing a Business

The Inevitable Challenges You'll Face as Your Business Grows — and How to Handle Them

There's going to be some discomfort as your business expands, but it doesn't have to stop you from achieving massive success.

Marketing

This Location-Based Marketing Technique Is the Key to Boosting Retail Sales

Let's take an in-depth look at geofencing marketing and how it's helping retail locations drive foot traffic and boost sales.

Personal Finance

How to Make 6 Figures Right Out Of College

Don't get stuck in the system and break out using this method.

Marketing

How to Use Pop-Up Advertisements on Your Website Without Annoying Users

Pop-ups are potent tools for web conversions. Here's how to use them without driving your users away.

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.