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Free Publicity

You can get free PR for one year? Yeah, she does it out of the goodness of her heart.

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This story appears in the March 2002 issue of Entrepreneur. Subscribe »

What the world needs now is love, sweet love--or some reallygreat PR.

Check out Karma Communications founder Jenny Pemberton'sidea of how to make the world a better place. This Ashland,Kentucky, entrepreneur is using her marketing and public relationscompany for good--she's doing full publicity campaigns forsmall businesses in their first year of business . . . free ofcharge. Her services include press releases, brochures, trade showPR, media kits and media relations. (She's even translated apress release into French for one of her clients.) Though none ofher clients has reached profitability yet, at least one hasinsisted on a written payment plan for when the time comes, becausehe valued her services so much.

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