Keeping It Simple
Could your company stand to be more efficient and cost-effective? We know how-and it's totally free.
By Mark Henricks •
Opinions expressed by Entrepreneur contributors are their own.
Michelle Boggs knows complexity. The co-founder and president of McKinley Marketing Partners Inc. has overseen the Alexandria, Virginia, marketing temp agency's growth from $800,000 to $12 million in sales in five years as it opened offices from coast to coast. She loves tackling problems, such as designing an in-house information system to track projects and billing. But sometimes even Boggs admits complexity can be too much.
"In a recent meeting we were discussing solutions to an issue, and we were going in five different directions as we brainstormed some ideas," says Boggs, 41. "They were all great, but they were all complicated. My comment was, 'Hey, guys, we need to keep this simple.' "
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
