The Real Thing
Can reality shows bring in the dough for your company?
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
From the challenges on Survivor to the makeovers onQueer Eye for the Straight Guy, reality shows dominate theairwaves--and can mean huge exposure for a company appearing insuch shows. Sales of GM's Pontiac Solstice, for example, spikedafter the car was featured on The Apprentice. But canentrepreneurial companies get in on the action, too?
Absolutely, says Devery Holmes, president and chief marketingofficer of Norm Marshall & Associates, an entertainmentmarketing firm in Los Angeles. "Integration into reality TVprogramming offers small brands a unique opportunity to reach alarge audience."
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