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Wholesell Changes

One look at the marketing methods in play when this magazine started and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves.

This story appears in the May 2002 issue of Entrepreneur. Subscribe »

To borrow from a popular ad campaign circa 1977: You've come a long way, baby. Like Alice gazing through the looking glass, it's a mind-bender to look at the world of marketing in 1977, when coupons, contests and sidewalk sales dominated small-business promotions. Back then, the typical campaign went something like this: You ran an ad or coupon in the newspaper and, if you were lucky, an AM radio station in your area sent a DJ for a live broadcast during your promotion.

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