You're The Bomb How to establish yourself as an expert to attract more business
By Aliza P. Sherman •
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When I first started Cybergrrl Inc. out of my studio apartmentwith no capital, I knew I needed to get the word out about my Webdevelopment and Internet strategy services company. What did I do?I decided to call myself an "Internet expert." Back in1995, who was going to argue with me? I sent a query to thepublisher of a neighborhood newspaper, pitching an idea for acolumn about the Net.
Timing is everything, and at that time, the publisher had justdecided they needed an Internet column. He gave me the choice of$25 per column or an expanded byline, which basically read like asmall classified ad for my business, including contact information.I chose the latter, and within a few months, my first major clientcalled after reading my column.
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