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1-800 EZ Marketing

Can one number hold the key to sure-fire franchise success?

This story appears in the April 2000 issue of Entrepreneur. Subscribe »

Recently, Novus Inc. increased its brand awarenesswith several . The Minneapolis-based companynow offers existing and new franchisees the options of windshieldreplacement, headlamp sealing, paint restoration and dent removalin addition to their tried-and-true windshield-repair repertoire. Acomplete line of car-care products is also now available forfixed-location franchisees. As options abound, a Novus franchiseemay choose to be mobile or stable, and run any combination ofservices. Start-up start at $17,000.

Instituting the company's Smart 800GEO system has proven amarketing miracle. Under the new plan, a customer can call (800)77-NOVUS, wherein the database automatically locates the customerand dials the closest Novus franchisee. The system counts androutes the calls in proportion to the total number of franchiseslocated in the caller's area, ensuring calls are evenlydistributed.

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