Marketing Buzz 01/05
Partnering with the big guys, Yellow Page searches and more
By Gwen Moran •
Opinions expressed by Entrepreneur contributors are their own.
Big Deal
Why fight big competitors when you can partner with them? SatnamGambhir, president of Envision Financial Systems Inc., approachedHewlett-Packard, Intel and Microsoft with an idea: Create analliance to target the narrow segment of the mutual fund andfinancial services market that Envision serves.
"By creating a combined solution, we could helpHewlett-Packard, Intel and Microsoft penetrate a specializedmarket," says Gambhir, 45. Soon, the Tustin, California,software development company received $200,000 in funds formarketing activities and $70,000 in support services (includingaccess to research capabilities and consulting) from Hewlett-Packard, Intel and Microsoft.
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