Integrate Your PR and Ad Schedules
You'll save money--and you'll get your name out there.
No company has enough money (OK, maybe Microsoft does) to do allthe advertising it wants. To put your name out there moreoften-without breaking the bank-schedule your PR efforts tomaintain media visibility in your market when your ads aren'trunning.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales