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It's That Time of Season

Sure, it may be summer, but now's a great time to plan for winter sales.

This story appears in the August 2003 issue of Entrepreneur. Subscribe »

It's no fun to think about winter while enjoying picnics inthe sunshine. But for your e- strategy, it's theperfect time to create offers that will drive shoppers into youronline store this holiday season.

For instance, free shipping sells. This offer influenced 39percent of orders during the 2002 holiday season and will influenceshoppers again this year, according to a recent study.But this is no longer viewed as an extraordinary offer." have created the expectation among consumersthat free shipping is the norm, which puts pressure on retailers torun free shipping promotions into perpetuity," says KenCassar, former senior analyst at research firm Jupitermedia.

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