Koa Goes High Tech To Train System Of 500 Franchisees

Billings, Montana-Kampgrounds of America has taken a newapproach to training their more than 500 franchisees, using thehigh-tech combination of a CD-ROM and the Internet. This newtechnology offers KOA Kampgrounds access to a training module bylinking KOA's intranet to a CD-ROM sent from KOA, creating arelaxed and enjoyable learning environment.

KOA is testing this technology as a means of communicatingservice and marketing initiatives to its more than 500 franchisedcampgrounds across North America.

"The primary advantage of this method of training isimpact," explains Ken Stellmacher, vice president of marketingfor KOA. "This unique training method allows us to train ourfranchisees and their employees in remote locations using a muchmore impactful format." -Kampgrounds ofAmerica