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Marketing Buzz 02/02

Interim marketing managers, new online ad counting standards

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

What a Deal!

You need some marketing expertise on your team, but youcan't afford to hire a full staff. Now might be a good time tolook into an interim marketing manager, or IMM-a professional youhire on a temporary contract basis for a specific project.

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