Marketing Buzz 10/04
Marketing law basics, banning pop-up ads and more
Legal Eagle?
Not up on your marketing law? It could cost you. Here are someimportant updates:
- Amendment to the Telemarketing Sales Rule: Starting in2005, direct marketers will need to clean telemarketing lists every30 days (matching them against the National Do Not CallRegistry, and removing names that match) or be fined up to$11,000 per violation.
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