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Marketing Smarts

Savvy ideas to boost sales

This story appears in the February 1996 issue of Entrepreneur. Subscribe »

You know your is the coolest thing since sliced bread,but how do you convince consumers? In your efforts to get exposure,don't overlook the power of infomercials and TV shoppingprograms.

You may assume it's impossible to get your product on one ofthese high-profile shows. But now there's a new way todramatically increase your chances. Last November, Response TV, atrade in Santa Ana, , debuted TV ProductsShowcase, a publication that features advertorials on new productsand is read by about 10,000 infomercial and home shopping industrybuyers, merchandisers and marketers.

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