It doesn't matter what you sell--you need to come across as professional.
Few, if any, businesses benefit by presenting a shoddy,low-quality image. Even if you position yourself as the priceleader, be sure your marketing materials are professionallyproduced, your telephone is courteously answered and your employeespresent a businesslike face to customers. These facets of asuccessful business image are universal.
Excerpted from Grow Your Business
This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.
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