Creating Your Marketing Message

Here's how to make the message a positive one.

  • First, create a one- or two-sentence positioning statementdescribing what sets you apart from your competition. Keep itshort, simple and snappy, and then communicate it in some form inall your marketing materials.
  • Don't scrimp when crafting your marketing message. If youdon't have the talent, pay for a professional to design yourlogo and marketing materials. You need these to represent youprofessionally and persuasively.
  • Use public relations to spread the word. Don't overlookcommunity newspapers or local radio stations when sending out pressreleases.
  • Finally, remember your goal is to build positive awareness ofyour business.

Excerpted from Get Smart: 365 Tips To Boost YourEntrepreneurial IQ

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