Creating Your Marketing Message Here's how to make the message a positive one.

• First, create a one- or two-sentence positioning statementdescribing what sets you apart from your competition. Keep itshort, simple and snappy, and then communicate it in some form inall your marketing materials.

• Don't scrimp when crafting your marketing message. If youdon't have the talent, pay for a professional to design yourlogo and marketing materials. You need these to represent youprofessionally and persuasively.

• Use public relations to spread the word. Don't overlookcommunity newspapers or local radio stations when sending out pressreleases.

• Finally, remember your goal is to build positive awareness ofyour business.

Excerpted from Get Smart: 365 Tips To Boost YourEntrepreneurial IQ