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In Living Color

Time to upgrade your color printer? Think about your production needs and budget before choosing.

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This story appears in the March 2004 issue of Entrepreneur. Subscribe »

We've all grown up and accepted that the paperless office isa fairy tale. Printers work overtime, churning out reams ofdocuments in businesses across the country. It's just a matterof time before you'll need to replace that office workhorse, oradd another printer to carry the load.

Every network needs at least one printer. Color isn'tonly for graphic designers; it's for any workgroup member whowants to see a marketing brainstorm in its full glory withoutrunning to the local copy shop. It also gives you the flexibilityto make short runs of brochures, marketing materials or handoutsfor presentations. You've only got to determine which colorprinter is right for the job.

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