Measuring the Effectiveness of Your Advertising: Part 3 of 5
There are a number of ways to measure how well your advertising is working for you.
None of these methods is foolproof. And none of them will workfor all types of businesses. But try a few on your advertisingefforts, and you'll get a sense of how well they're doingand whether the expenditure is giving you a satisfactory return oninvestment.
3. Customer query: Instruct your staff to simply askcustomers why they're there and how they heard about you. Tallythe answers, and you'll see the effect of your advertising.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales