Measuring the Effectiveness of Your Advertising: Part 5 of 5
There are a number of ways to measure how well your advertising is working for you.
None of these methods is foolproof. And none of them will workfor all types of businesses. But try a few on your advertisingefforts, and you'll get a sense of how well they're doingand whether the expenditure is giving you a satisfactory return oninvestment.
5. Spit Runs: Run two different versions of an ad--withdifferent prices, different products and different timeapplicability--and measure the difference in responses. This willalso allow you to learn which appeals work best with your targetaudience.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales