Where In The World Are You?

Your marketing plan needs to know.

Before you map out where you want your marketing plan to takeyou, analyze where you are now. If you've already started yourbusiness, how have you positioned it in the market? Is this howyour customers see you? Ask some of them for feedback, eitherinformally by approaching a few you trust, or by using a formcustomers can fill out themselves. At the top of your marketingplan, write four or five paragraphs that summarize your business,including its philosophy and its strengths and weaknesses. Be asobjective as possible. Tune in tomorrow for more marketing planbasics.

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